A better way to do business!
The 'Betterway' of delivering quality rental mats, uniforms & linen services with integrity to the Bay Area businesses.

About Us

About UsCustomer Considered 1st

Golden West, is a family owned and operated business, and our corporate philosophy in all levels of the organization is to consider the customer first, putting ourselves in your shoes!  That which is best for you, our customer, is always the best and right choice to make!

Humble Beginnings

Golden West Betterway Uniforms, Inc. from our humble beginning in 1986 and born in our family garage, we established as our mission to deliver an incomparable-high level service and outstanding quality while withholding our warm “family” business approach of integrity you can trust! Today you will still find our mission holds true, and is reflective in the long-lasting relationships of clients who are continuing to use Golden West’s services; clients and major corporations within the Fortune 500 companies of Bay Area’s manufacturing, healthcare, technical, petroleum, restaurant industries and equally important, hundreds of smaller local businesses; servicing over 500 clients.

Personal Service

Golden West Betterway Uniforms, Inc. is small enough to offer you personal service, yet large enough to service the largest client, personally.  Our headquarters in Oakland, CA is a modern processing plant.

Our centrally located facility provides services to 9 Bay Area counties.

We at Golden West are extremely proud to be one of four Northern California companies to receive the nomination for Small Business Administration’s ”Administrators Award for Excellence”. This award was achieved by helping clients enhance their projected image, while providing comfort and safety … all the while, maintaining our integrity with honest billing practices.


Rental Program Benefits

No up-front investment
Adequate Inventory
Lower maintenance costs
Complete 100% product recyling

I really appreciate your excellent service for the past 9 years. Your custom logo mats and towels are one of a kind.

— Ha Nguyen, Automotive Oil Services