How to Navigate the 2020 Holiday Season

  • December 11, 2020
  • Other
  • Golden West
navigating holiday season business 2020

Knowing how to navigate the 2020 holiday season is the most pressing issue for most businesses right now. The holidays look entirely different this year – especially for those in the hospitality and foodservice industry. Here are some tips for navigating the 2020 holiday season:

Appeal to Local Markets to Navigate the 2020 Holiday Season

Travel restrictions have not only affected incoming travelers. They have affected most, if not all, outbound travel as well. Many of these outbound travelers, whose holiday plans fell through, are the exact same people who have been cooped up at home over the last few months quarantining.

You can tap into this market by offering them holiday staycation plans. Market your facility as their best holiday option and alternative to having to stay yet one more day at home. Give your guests the gift of a holiday escape to bring some cheer to their interrupted lives.

Look into activities that are enjoyable even in small, socially distanced groups. Partner with other local businesses. Create a concept that would give your local guests fresh perspectives of their own land. Tap into the concept of rediscovery, cherishing your nuclear circles, and even meditative activities that require minimal mingling and don’t forget to be safe, stay well – wear a mask.

Make It Worth Their While

Our idea of fun and celebrations have drastically changed in the course of eight months. Customer service, under these trying circumstances, proves to be more essential than ever. And little things go a long, long way. Hotels, for instance, can partner with local laboratories to help arrange for pre-flight testing on their departure dates. You can also offer small group guided tours and private dining options. 

Ensure the Safety of Your Guests

Since the declaration of the pandemic, there has only been one thing on everyone’s minds: safety. Your guests should know and see all the steps you are taking to ensure their safety on your premises.

Aside from making sure that your facility abides by the state-mandated safety regulations, there are a couple of other things you can do to give your customers some peace of mind:

●  Make handwashing and hand sanitizing more easily accessible. Make sure your soap dispensers are always full. Keep hand sanitizing stations on your entryways and crucial areas.

●  Wear masks and face shields. You can also make them available for your guests, should they fail to bring any.

●  Keep a strict cleaning protocol. Make sure you have a great mop and mat service.

●  Reduce high-touch surfaces and objects. Get rid of the salad bars and buffet stations. Offer digital menus.

●  Offer safe measures for check-ins and bookings. You can go for digital check-in kiosks or offer online check-ins. Make room service contactless. Offer curbside pickup as well. 

●  Make your safety protocols known and visible to all guests and diners. Post signage right at the entryways.

Golden West Betterway is Here to Help!

We are in this together! Golden West Betterway wishes you and yours a happy, healthy, and safe holiday season. For more information on our top-notch mat, mop, towel, linen, uniform service, and more, contact us today at (800) 953-9292.

I want to thank you for your business and tell you that I really appreciate your excellent service for the past 9 years. It has been a pleasure doing business with you. Your custom logo mats and towels are one of a kind. Working with you has been great and I plan to continue doing business with you and Golden West.

  • Ha Nguyen
  • Manager at Speed Lube

For 17 years my company and Golden West Betterway Uniform, Inc. have been doing business together. Over these years we have grown to 17 locations and Golden West, you have been there with us at each new location’s opening. With each new location utilizing your services, reinforces the benefits such as all the cost savings on our floor’s maintenances in labor, time, and materials. Not to mention, the best benefit is the reinforcement to our clients with great logo mats Golden West provides and keeps clean for us. Plus another for advertising our name never hurts. As they say, IMAGE is everything!

  • Emilio Lopez
  • Favorite Bay Area Pizza Chain

We have always had excellent service from Golden West as well from all their Reps. Whenever we have a question or we need any extra service, Golden West has always been there to cover our needs.

  • Octavio Avila
  • Owner of La Costa Seafood and Taqueria

Our company has used Golden West for cleaning our uniforms, shop rags, and rug cleaning. They have been our #1 vendor for years. They are always there whenever we need them.

  • George Drummond
  • Manager of MDC Vacuum Products

Thank you Golden West for the excellent service that you offer us and for your friendly and always respectful reps. Whenever we have any questions they always have the right answers. Golden West has always been very flexible with our schedule and all of our needs.



  • Jessica Amercello
  • Manager of El Emperador

We have always had excellent service from Walter at Golden West. We have also had excellent service from all the representatives at Golden West. Whenever we have questions or are out of towels they are always quick to respond. Customer service has been great! Thank you!

  • Sylina Ausiello
  • Vendor Manager at APT

We have continuously, for 11 years, had incomparable quality service with Golden West Betterway Uniforms, Inc.

  • Warren Gambell
  • Bay Area Specialty Restaurant

Golden West has been a #1 vendor to us for years. Their service has been there for us whenever needed.

  • G Drummond
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