Why Custom Floor Mats? What a Custom Floor Mat Contributes

why custom floor mats

There’s a reason why custom floor mats are in many professional and business settings. Every business needs a good, custom floor mat. ‘Customized’ anything sounds like a complete vanity, one that hardly adds any value to your business. However, that’s not the case for custom floor mats. Customized floor mats, done right, have the power to bring more benefits to your business than just improving aesthetics.

But what exactly do they bring to your floors?

Marketing Benefits

One of the prime and most obvious benefits of investing in custom floor mats is branding. With their colors, design, and logo aligning your branding, custom floor mats can add to your brand awareness. This is especially crucial for businesses that conduct face-to-face transactions in the facility. This includes restaurants, retail stores, hotels, and repair shops among others.

Set in the right areas of your facility, they can make that essential and unforgettable first impression on your clients. It can help set the tone and improve your clients’ awareness of your brand.

Better Floor Coverage

A custom floor mat is tailored to your floor’s dimensions. This means that you can cover as much or as little of your floors as you want. You can even have them cut into specific shapes.

As a result, you won’t have to deal with ill-fitting floor mats that do little for your floor care needs. Undersized floor mats leave big floor areas exposed, vulnerable to dirt, moisture, and heavy foot traffic. Oversized floor mats don’t just look odd and ill-fitting. They put employees and customers at risk for tripping accidents in areas where they fold or curl due to poor size suitability.

Improved Floor Safety

Floor mats tailor-made to your floor specifications are also the better and safer alternative. This is important in areas like the entryway, both indoors and outdoors. Many facilities make the mistake of using floor mats that are way too small for their entrances. Without the added traction from your floor mat, these exposed areas will be more dangerous for your patrons and employees alike.

Custom Does Not Automatically Mean Quality

Does having customized floor mats automatically translate to benefits? The answer is a resounding no. Like most anything, getting them custom-tailored is only one-half of the equation. Your custom floor mats need to have:

  • Quality. Your customized floor mats should be made of high-quality materials and built for commercial or industrial use. They should feature good traction for safety. Ideally, your mats should come with nitrile rubber backing and an NFSI safety badge to prove it.  Your floor mats should also display high-quality graphics, the kind that can withstand heavy foot traffic and intensive maintenance.
  • Professional Maintenance. Your customized floor mats should be consistently maintained to keep them clean and in optimum shape. This can be quite difficult to achieve without professional expertise in mat maintenance.

Golden West Betterway Has the Custom Mats You’re Looking for

Interested in top-notch custom floor mats but not sure where to start? Get in touch with Golden West Betterway!

Golden West Betterway is the industry leader in customized floor mat rental service. Our products are superior, and our maintenance service is reliable. Contact us today to sign up for service or to learn more about what we can do for your business. You can call us at (800) 953-9292 or fill out this form!

I want to thank you for your business and tell you that I really appreciate your excellent service for the past 9 years. It has been a pleasure doing business with you. Your custom logo mats and towels are one of a kind. Working with you has been great and I plan to continue doing business with you and Golden West.

  • Ha Nguyen
  • Manager at Speed Lube

For 17 years my company and Golden West Betterway Uniform, Inc. have been doing business together. Over these years we have grown to 17 locations and Golden West, you have been there with us at each new location’s opening. With each new location utilizing your services, reinforces the benefits such as all the cost savings on our floor’s maintenances in labor, time, and materials. Not to mention, the best benefit is the reinforcement to our clients with great logo mats Golden West provides and keeps clean for us. Plus another for advertising our name never hurts. As they say, IMAGE is everything!

  • Emilio Lopez
  • Favorite Bay Area Pizza Chain

We have always had excellent service from Golden West as well from all their Reps. Whenever we have a question or we need any extra service, Golden West has always been there to cover our needs.

  • Octavio Avila
  • Owner of La Costa Seafood and Taqueria

Our company has used Golden West for cleaning our uniforms, shop rags, and rug cleaning. They have been our #1 vendor for years. They are always there whenever we need them.

  • George Drummond
  • Manager of MDC Vacuum Products

Thank you Golden West for the excellent service that you offer us and for your friendly and always respectful reps. Whenever we have any questions they always have the right answers. Golden West has always been very flexible with our schedule and all of our needs.



  • Jessica Amercello
  • Manager of El Emperador

We have always had excellent service from Walter at Golden West. We have also had excellent service from all the representatives at Golden West. Whenever we have questions or are out of towels they are always quick to respond. Customer service has been great! Thank you!

  • Sylina Ausiello
  • Vendor Manager at APT

We have continuously, for 11 years, had incomparable quality service with Golden West Betterway Uniforms, Inc.

  • Warren Gambell
  • Bay Area Specialty Restaurant

Golden West has been a #1 vendor to us for years. Their service has been there for us whenever needed.

  • G Drummond
  • Large Manufacturer
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